Carlsbad is known as the "golf capital of the world" but is also the number one destination for high-technology, biotech, communication, and sports apparel firms wishing to stay on the north coastal corridor. Companies continue to be attracted to the Carlsbad submarket due to its:

• Coastal location above the merge allowing executives and employees living in Central SD the enjoyment of a "reverse commute"
• Proximity to Downtown San Diego, Orange County, and Riverside via Interstate 5, Highway 78, and Interstate 15
• Access to the highest concentration of highly skilled labor in the region
• Aesthetically pleasing master-planned business community resulting from stringent design guidelines
• Vast availability of executive housing, creating shorter commute times
• Other amenities include its own regional airport, amusement park, resorts and spas, auto mall and a vast array of retail outlets